The blu Lineup

More choices give you more freedom. Find a great selection of kits, flavor cartridges, disposables and accessories—and get free shipping on all of it. Learn about our products.

blu Leads the Pack

blu PLUS+ Rechargeable Kit

blu eCigs® electronic cigarettes are the best on the market. We offer the ideal combo of quality, variety and convenience. Shop blu and find a lot of good stuff to choose from—all of it designed to be savored on the go.

  • More options to match your lifestyle. Not ready to commit? Try our disposables. Ready to settle down? Choose from one of our rechargeable options.
  • Want tried-and-true tobacco or menthol? Got ’em. Want to try something different? We’ve got those, too.
  • The ability to recharge anytime, anywhere. Use the wall charger, USB charger, or your blu eCigs pack to charge your batteries*.
  • Long-lasting flavor. Depending on the type of vapor cigarette you choose, you can expect to get 250–400 puffs.
*Note:  The blu car charger is compatible with the blu Rechargeable, blu Premium, and blu Premium100 Packs. A car charger for the blu PLUS Pack will be available soon.

All you need to know

Why the blu tip?

The cool blue LED light at the tip glows so others know you're vaping an e-cig. See how blu e-cigs work.

Ask blu

Get answers to your most pressing questions. We’re here to help you get the most out of your blu experience. Read our FAQ

Take Back Your Freedom

When we started in 2009, we only had a few bucks, an intense passion and one goal—to help adult smokers take back their freedom. Most people had never even heard of electronic cigarettes and viewed them as a novelty. Today, you can find blu e-cigarettes on TV, in magazines and in smokers’ hands everywhere.

Because we’re passionate, we’ve attracted passionate customers. Consequently, we’re always asking ourselves, “If we don’t like it, why would you?” Whether it’s through our product innovations or our customer service, we work to see things from your viewpoint.

Will we make mistakes? Yes, but we aren’t afraid to admit when we do. In the end, that’s what continuously makes us better. That’s what ensures never-ending improvement.

As it was when we started, so it is now: Freedom, passion and the courage to do something that hasn’t been done before are still the driving forces behind what we do.

After all, that’s what the blu Nation™ is all about.

Join blu Nation

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Be part of the nation

blu events

Let the blu crew come to you. Try blu at one of these upcoming festivals and events across the blu Nation:

blu has 100,000+ retailers nationwide!

Find a Store

With an ever-growing list of national and regional retailers, blu makes it easier than ever to get e-cigs on the go.

Use our store locator to find blu eCigs® near you.

Rave Reviews

I’ve tried the other e-cig brands and decided to try blu. blu is so much better than the other brands. I like the fact that it has its own pack to store the cartridges and that there is an extra battery. You don’t have to wait for the battery to recharge like you do for the other brands. The flavors are fantastic. Can’t wait to try the peach, if I can purchase it from a local store. Thank you blu for such a great invention.

- blucigman

blu eCigs Reviews and Customer Testimonials

Read what other fans of blu are saying