Welcome to blu“Take Back Your Freedom”

When we started in 2009, we only had a few bucks, an intense passion and one goal—to help adult smokers take back their freedom. Most people had never even heard of electronic cigarettes and viewed them as a novelty. Today, you can find blu e-cigarettes on TV, in magazines and in smokers’ hands everywhere.

Because we’re passionate, we’ve attracted passionate customers. Consequently, we’re always asking ourselves, “If we don’t like it, why would you?” Whether it’s through our product innovations or our customer service, we work to see things from your viewpoint.

Will we make mistakes? Yes, but we aren’t afraid to admit when we do. In the end, that’s what continuously makes us better. That’s what ensures never-ending improvement.

As it was when we started, so it is now: Freedom, passion and the courage to do something that hasn’t been done before are still the driving forces behind what we do.

After all, that’s what the blu Nation™ is all about.

blu Leads the Pack

blu Rechargeable kits now available for online purchase

blu eCigs electronic cigarettes are the best on the market. We offer the ideal combo of quality, variety and convenience. Shop blu and find a lot of good stuff to choose from—all of it designed to be savored on the go.

  • More options to match your lifestyle. Not ready to commit? Try our disposables. Ready to settle down? Choose from our four rechargeable options.
  • Want tried-and-true tobacco or menthol? Got ’em. Want to try something different? We’ve got those, too.
  • The ability to recharge anytime, anywhere. Use the wall charger, USB charger, your blu eCigs pack or the car charger to charge your batteries.
  • Long-lasting flavor cartridges. Depending on the type of electronic cigarette you choose, you can expect to get 250–400 puffs out of each cartridge.

All you need to know

Why the blu tip?

The cool blue LED light at the tip glows so others know you're vaping an e-cig. See how blu e-cigs work.

Ask blu

Get answers to your most pressing questions. We’re here to help you get the most out of your blu experience. Read our FAQ

The blu Lineup

More choices give you more freedom. Find a great selection of kits, flavor cartridges, disposables and accessories—and get free shipping on all of it. Learn about our products.

Join blu Nation

Get signed up. Get involved. Get the scoop.
Be part of the nation

blu events

Let the blu crew come to you. Try blu at one of these upcoming festivals and events across the blu Nation:
View all upcoming blu stops

blu has 100,000+ retailers nationwide!

Find a Store

With an ever-growing list of national and regional retailers, blu makes it easier than ever to get e-cigs on the go.

Use our store locator to find blu eCigs near you.

Rave Reviews

After discovering the blu eCigs product, I feel so much gratitude for the developers of this product! I am no longer a prisoner to the horrible breath and lingering stench of regular cigs; instead, I am loving life and my newfound freedom in this time of non-smoking establishments!! Thank you so much!

- LiLcRaZySwMn

blu eCigs Reviews and Customer Testimonials

Read what other fans of blu are saying