blu eCigs was founded in 2009 by noted entrepreneur and Australia native Jason Healy. Since then, blu has consistently led the charge to introduce e-cigarettes as a new class of smoking alternative to the U.S. market, and has done so in a pragmatic way—always keeping the customer experience as the central focus. In April 2012, blu eCigs was acquired by Lorillard, Inc. (NYSE: LO), solidifying blu eCigs as a market trailblazer and further advancing the tremendous growth opportunity represented by the e-cigarette category. Today, the Charlotte, North Carolina–based company holds approximately 50 percent of the retail market share and can be found in over 127,000 retail locations in addition to online.
blu eCigs® electronic cigarettes offer the experience of traditional cigarettes—without the tobacco smoke, ash or smell. Because they mimic the physical act of smoking, blu™ electronic cigarettes offer the first realistic alternative to combustible tobacco cigarettes, creating a vapor “puff” that evaporates within seconds. Our lifestyle-driven design and innovative technology enhance the experience for e-cigarette consumers, and have been featured at high-profile awards shows, motorsports events, major music festivals and more. We are the e-cig of choice for many A-list actors, musicians and other celebrities around the world. blu eCigs products come in convenient disposables or rechargeable kits for regular use, with or without nicotine, and in a variety of flavors.