Charlotte, NC – March 13, 2014 – blu eCigs, a proven consumer choice in the electronic cigarette industry, today announced the Electric Lounge’s return to Austin, Texas, during the highly acclaimed SXSW Music Festival from March 13–16. The Electric Lounge will showcase some of today’s hottest talent—including Morgan Page, Vice, Lil Jon and Manufactured Studies—in one of the most popular nightlife venues in downtown Austin. blu eCigs has completely revamped Summit Nightclub located at 120 West 5th Street inside and out, bringing in diverse artists, leading sound providers and unsurpassed lighting for concertgoers. By day, guests will be able to relax and recharge in lounges available from 3 p.m. to 7 p.m. After dark, the Electric Lounge will light up the night with live entertainment, VIP tables and interactive photo opportunities available to attendees. “We are committed to providing the ultimate customer experience and wanted to bring the Electric Lounge to life with an environment that stands out from all of the events at SXSW,” said Matt Coapman, VP of Marketing at blu eCigs. “We received a tremendous response from last year’s attendees, and look forward to exposing the blu brand to even more adult smokers at this festival.” blu eCigs will also be onsite day and night providing adult smokers with the opportunity to sample a blu eCigs® disposable electronic cigarette in their choice of Classic Tobacco or Magnificent Menthol flavor at the rooftop bar. The Electric Lounge is 21+ for entry. IDs will be required for age verification prior to entering this space. For more, check out this video for an inside look at the Electric Lounge. About blu eCigs Electronic Cigarettes blu eCigs® electronic cigarettes offer satisfaction—without smoke, ash or smell. blu eCigs’ lifestyle-driven design and innovative technology enhance the experience for e-cigarette consumers. A proven consumer choice in the U.S. market, blu eCigs have been featured at high-profile awards shows, motorsports events, major music festivals and more, and are used by A-list actors, musicians and other celebrities around the world. Available online and at retailers nationwide, blu eCigs products come in convenient disposables or rechargeable packs for regular use, with or without nicotine, and in a variety of flavors. Based in Charlotte, N.C., the company is a subsidiary of Lorillard, Inc. (NYSE: LO). For more, visit www.blucigs.com.