March 13 - 16
Austin, TX | View on Map
With more than 100 stages and 1,700-plus showcasing artists, it’s no wonder SXSW is the hottest festival around. Music fans from all over flock to The Lone Star State’s weirdest—and coolest—city to see established acts mingling with the next big thing. If you’re looking for this year’s newest “it” band, you’ll find ’em here—but this year you’ll also find blu eCigs. blu will be in Austin from March 13–16 as part of an exclusive partnership with the Wynn Las Vegas’ traveling XS Nightclub. Look for the blu Electric Lounge at Summit Nightclub (120 W. Fifth Street), where downtown’s hottest rooftop bar will be transformed into the country’s hottest mega-club. Be on the lookout for surprise performances from artists including Morgan Page, Vice, Lil Jon and Manufactured Superstars.