How blu Works

blu eCigs electronic cigarettes are surprisingly easy to use. Like, really easy.

  • Curious about blu eCigs?

    What exactly is an e-cigarette?

    We’re glad you asked.

    We currently offer two different types of e-cigarettes: 1) a rechargeable e-cigarette that works with a blu Tank™ or flavor cartridge or 2) a disposable e-cigarette that is ready to use right out of the box.

    When you inhale on the e-cig, the battery is activated. This action heats up (without burning) the smoke juice, which is then converted into a vapor. You simply inhale and then exhale this vapor.

    blu eCigs® electronic cigarettes have an LED light that glows blue when you inhale to let you know the product is working. It also informs those around you that you’re vaping and not smoking, and it signals to the world at large that you’re a forward-thinking person who prizes freedom.

    Try blu™ products and experience it for yourself. Find a retailer near you or shop online.

    What is a blu pack?

    What is a pack and how does it work?

    About the size of a smartphone, the pack fits perfectly into your pocket or purse. A blu pack doubles as both a carrying case for your blu Tanks™ or flavor cartridges, and is an on-the-go charger for your batteries — no inconvenience or need to find an electrical outlet. In addition, you get two batteries, so you will always have a fresh one. The blue light on the side of your blu pack will blink to notify you it needs to be charged. A blu charger comes with your pack to allow you to charge and go.

    How do you recharge batteries?

    When your e-cig battery blinks to tell you that it is depleted, drop the battery into the pack in the slot marked "Charge", close the lid, and your battery begins charging. Because of the pack's design, you can keep a battery in the "Charge" port, and also have a complete e-cig and some spare blu Tanks™ or flavor cartridges in there, too.

    How to blu

    Check out our quick primer on enjoying a blu™ electronic cigarette.


    Step 1: Fully charge the batteries and blu pack before using.


    Step 2: Attach a new blu Tank™ or flavor cartridge to the battery.


    Step 3: Press it to your lips and take a drag.


    Step 4: Watch the blue LED light at the tip glow—and savor the vaping flavor!

    More How To's

    Say What? E-cig Lingo

    Vaping. Cartomizers. Smoke Juice.

    Electronic cigarettes have a language all their own, so here's a handy primer to help you. You'll be vaping like a pro in no time.

    Talk the talk

    What is blu?

    Not all e-cigs are created equal. Beyond offering exceptional quality and technology, we offer a product that's built around your lifestyle. And it fits.

    • 4 blu Facts
    • blu™ e-cigs are sold at 100,000-plus retailers nationwide.
    • blu offers free shipping on all products.
    • blu gives a one-year warranty on all packs, batteries, and chargers.
    • blu is actively fighting for your right to vape.
    blu eCigs® creates a smokeless experience that feels and tastes good.

    Why blu?

    We're not just the leading e-cig company in the United States—we also have the best return policy, the best smoke juice and the best people. And above all, we want what you want: a smokeless experience that feels and tastes good.

    Find out what makes us different

    Questions? Ask blu.

    Get answers to your most pressing questions. We’re here to help you get the most out of your blu experience.

    Read Our FAQs

    Question About PLUS Xpress Kit

    How long does the PLUS Xpress Kit battery last?

    As long as you care for it as directed in your product manual, you can expect to get about 1,000...

    Read the full answer