Started in 2008 by former retail manager and avid e-cigarette user, Christian Berkey, Johnson Creek was founded with a singular mission: to improve the taste of e-liquid. Coined "smoke juice", the company's original formula, distinct for its hand-crafted assembly and its seven FDA-approved ingredients, quickly set the standard for the entire e-cigarette industry. Today, Johnson Creek Original Smoke Juice is synonymous with superior quality and flavor.

Located in the heartland of America, Johnson Creek is more than just a company. It is the embodiment of Midwestern values, the belief that a man's word is his bond and his reputation is his most valued asset. They are the guiding principles which governed the company's formation and which lead to its exclusive partnership with blu. Our mutual alliance with Johnson Creek Smoke Juice has helped make blu the #1 selling electronic cigarette and guarantees that the complete line of blu smokeless tobacco products always meets the highest benchmarks of quality and satisfaction. By working together, both the Johnson Creek and blu families exemplify what is possible when passionate people set out to make a good product better.