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19 ways blu brought the swagger to Austin, Texas

Photos by Steve Moakley.

It was a monster year at South by Southwest—and we have the ringing ears, tired feet and seemingly endless hangover to prove it.

Amid the sea of music, skinny jean-clad fans and taco trucks that invaded Austin last week, blu eCigs resurrected the Electric Lounge and rocked out with some of the week’s most buzzed-about performances. The Electric Lounge at Summit Nightclub was the only spot in town where you could catch DJ Morgan Page’s mind-blowing 3-D show, get busy to DJ Vice, throw back champagne with Lil Jon and go into orbit with Manufactured Superstars.

For members of the blu Nation® who couldn’t make it down to Texas—and for the super fans who want to relive the magic over and over—we’ve gathered 19 of our favorite moments from the Electric Lounge.