• Share

Every year, hundreds of thousands of musicians, trendsetters and taste-makers flock to Austin, Texas, during the South by Southwest music festival (SXSW). This year, visitors to SXSW found something different in the heart of 6th Street in downtown Austin—the blu® Electric Lounge.

blu eCigs sponsored the Electric Lounge and invited the hottest up-and-coming musicians to come out and play. For three days, festivalgoers were treated to a sampling of stellar sounds of electronica, indie rock and dub step—all for free. Adult smokers in the audience were even luckier, as they enjoyed free samples of blu eCigs® electronic cigarettes, giving them the freedom to not miss any of the action in the Electric Lounge.

More than 30 acts played the Electric Lounge, including Shiny Toy Guns DJ featuring Carah Faye, Body Language, Flume, Datsik, and Keys N Krates.

The venue was totally overhauled by blu, and it quickly became the hottest place to be during SXSW. Cutting-edge lighting design and state-of-the-art sound created a perfect showcase for the artists to bring their beats, instruments and showmanship to the table. An interactive social media photo booth captured the crazy moments, and the VIP bar kept the party flowing. The lounge was the perfect place for attendees to take five and enjoy a free disposable blu™ electronic cigarette.

Enjoying blu e-cigarettes and—amazing music was the easy part. The only hard part? Making the call: Classic Tobacco or Magnificent Menthol?


Dim Mak presented:

• Keys n Krates
• Will Brennan
• The Death Set
• Scanners
• New Ivory
• Bones (DJ Set)

Firepower presented:

• Datsik
• Delta Heavy
• Bare Noise
• Mayhem
• Getter
• Sub Antix


Future Classic presented:

• Flume
• Bicep
• Classixx
• Mitzi
• Rac
• Viceroy
• Groundislava
• Styles & Complete
• Team Bayside High
• Terry Urban
• Silver Medallion
• Benzi

Day Three

Lavish Habits, Bond Music, and OM Records presented:
• Body Language
• Volta Bureau
• French Horn Rebellion
• Mystery Skulls
• Goldroom
• Girfaffage
• Nanosaur
• Seatraffic
• Shiny Toy Guns featuring Carah Faye
• Cherub
• D.Veloped

Bring SXSW to You

Couldn’t make it to the Electric Lounge sponsored by blu eCigs during SXSW this year? Find a retailer near you to try an awesome electronic cigarette from blu.