What Is blu?

blu® e-cigs are a new kind of satisfaction—without the guilt.

  • Simply Put, the Best E-cig


    What exactly is an e-cigarette?

    What is blu? the best e-cig around.

    We currently offer two different types of e-cigs:

    1. A rechargeable, which works with a blu Tank™ or flavor cartridge
    2. A disposable, which is ready to use out of the box; discard when you’re done

    When you inhale on the e-cig, the battery is activated. This heats up (without burning) the liquid.

    Try blu® products and experience the best electronic cigarettes for yourself. Find a retailer near you or shop online.

    blu PLUS™ represents the best in electronic cigarette technology on the market today!

    What Makes blu The Best Vapor Cigarettes on the Market?

    Signature blue LED Tip: Lights up to let you know that your blu e-cig is working.

    Long-Lasting Battery: Gives you plenty of puffs before you need to recharge.

    Built-in Atomizer: Provides the maximum of satisfying vapor.

    blu Tank/Flavor Cartridge: Packed with delicious flavors, carefully crafted in the U.S.A. with domestic and imported ingredients.

    Silicone Tip: Intake maximizes each draw.

    Sleek Size: Combines a classic experience with modern satisfaction.

    Four blu Facts

    Not all e-cigs are created equal.


    blu® e-cigs are sold at 100,000-plus retailers nationwide.


    blu offers free shipping on all products.


    blu gives a one-year warranty on all packs, batteries and chargers.


    blu e-cigs are convenient and require no messy refilling.

    blu President and Founder, Jason Healy

    blu Founder, Jason Healy

    Behind blu

    The people at blu want what you want: A smokeless experience that feels and tastes good. The entire company— including founder Jason Healy—is committed to putting out a quality product that’s in sync with today’s lifestyles.

    • Fun Facts about Jason:
    • Jason was born and raised in Australia and came to the U.S. in high school to play basketball.
    • He set out to change the tobacco industry, not conform to it.
    • He has a traditional cigarette in the morning, but uses blu e-cigs during the day.

    It's no surprise that blu e-cigs are allowed at the offices in Charlotte, North Carolina. The company is also educating businesses about the benefits of allowing e-cigarettes in the workplace. blu’s got your back in more ways than one.

    Questions? Ask blu.

    Get answers to your most pressing questions. We’re here to help you get the most out of your blu experience.

    Read Our FAQs

    blu eCigs Reviews and Customer Testimonials

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