A Vape Above the Rest

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Glowing Blue Tip

The signature blue LED lights up with each puff, letting you know that you’re getting the most out of your vaping—and it will flash rapidly when your e-cig needs recharging. And doesn’t it set you apart from the crowd, with that high-tech glow?

Rechargeable Battery
Long-lasting, lithium-polymer batteries give you plenty of puffs before you need to recharge.

Built-in Atomizer
Built into the cartridge or blu tank system, the atomizer is especially designed to give you maximum vapor.

Flavor Cartridge
Carefully crafted and packed with delicious flavors, all made right here in the U.S.A. with domestic and imported ingredients.

Silicone Tip
The silicone tip within the mouthpiece helps prevent leakage. And the one-hole intake helps maximize each draw you take.

Sleek Size
Comparably sized to traditional cigarettes, combining a classic experience with modern vaping satisfaction.

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Rave Reviews

I’ve been smoking the disposable menthol blu eCigs for about a year now. They are fantastic. One e-cig can last me a month. I’ve been really pleased with the product. There’s no lingering smell, my fingers don’t burn, I love the cool feeling of menthol. It’s incredible. I’m so glad I made the switch!

- ElloVickie

Read Reviews and Customer Testimonials

Specifically curious about the new PLUS+ Rechargeable Kits?

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blu President and Founder, Jason Healy

blu Founder and President, Jason Healy

Behind blu

The people at blu want what you want: A smokeless experience that feels and tastes good. The entire company—with president Jason Healy at the helm—is committed to putting out a quality product that’s in sync with today’s lifestyles. blu is also big on advocacy and is fighting for our collective right to vape whenever and wherever we want.

  • Fun Facts about Jason:
  • Jason was born and raised in Australia and came to the U.S. in high school to play basketball.
  • He set out to change the tobacco industry, not conform to it.
  • He has a traditional cigarette in the morning, but vapes during the day.

It’s no surprise that vaping is allowed at the blu offices in Charlotte, North Carolina. The company is also educating businesses about the benefits of allowing vaping in the workplace. blu’s got your back in more ways than one.

More About blu

Questions? Ask blu.

Get answers to your most pressing questions. We’re here to help you get the most out of your blu experience.

Read Our FAQs

Question About PLUS Xpress Kit

How long does the PLUS Xpress Kit battery last before it needs to be recharged?

The battery will last approximately 200 to 240 puffs. Individual usage will vary.

Read the full answer