What Is blu ?

blu® e-cigs are a new kind of satisfaction—without the guilt.

Simply Put, blu is the best e-cig. Read below to find out why.

What is blu diagram

What exactly is an e-cigarette ?

We currently offer two different types of e-cigs :

  • 1. A rechargeable, which works with a blu Tank™ or flavor cartridge
  • 2. A disposable, which is ready to use out of the box; discard when you’re done

When you inhale on the e-cig, the battery is activated. This heats up (without burning) the liquid.

Try blu® products and experience the best electronic cigarettes for yourself. Find a retailer near you or shop online.

What is blu

What Makes blu The Best Vapor Cigarettes on the Market ?

Signature blue LED Tip : Lights up to let you know that your blu e-cig is working.

Long-Lasting Battery : Gives you plenty of puffs before you need to recharge.

Built-in Atomizer : Provides the maximum of satisfying vapor.

blu Tank/Flavor Cartridge : Packed with delicious flavors, carefully crafted in the U.S.A. with domestic and imported ingredients.

Silicone Tip : Intake maximizes each draw.

Sleek Size : Combines a classic experience with modern satisfaction.


Four blu Facts

Not all e-cigs are created equal.


blu® e-cigs are sold at 100,000-plus retailers nationwide.


blu offers free shipping on all products.


blu gives a one-year warranty on all packs,
batteries and chargers.


blu e-cigs are convenient and require no messy refilling.

blu Founder, Jason Healy

blu Founder, Jason Healy

More about blu

Behind blu

The people at blu want what you want: A smokeless experience that feels and tastes good. The entire company— including founder Jason Healy—is committed to putting out a quality product that’s in sync with today’s lifestyles.

Fun Facts about Jason:

  • Jason was born and raised in Australia and came to the U.S. in high school to play basketball.
  • He set out to change the tobacco industry, not conform to it.
  • He has a traditional cigarette in the morning, but uses blu e-cigs during the day.

It's no surprise that blu e-cigs are allowed at the offices in Charlotte, North Carolina. The company is also educating businesses about the benefits of allowing e-cigarettes in the workplace. blu’s got your back in more ways than one.


Get a Taste of blu

Questions? Ask blu.

Get answers to your most pressing questions. We’re here to help you get the most out of your blu experience.

Read our FAQs